Everything requires money — the same goes to starting up your brand. A stable financial capability is important if you wish to start your own brand and maintain it, much like a long-term investment.
Whether it’s buying equipment, raw materials, or external services, money is always involved when developing your brand and marketing it.
I’ve personally spent quite a sum of money, earned through my gigs and corporate media production jobs, on equipment such as audio devices, peripherals, as well as advertising and promotional costs when developing my brand. For me, it wasn’t so much about spending.
Instead, I found it important to view the money spent on my career as investments for the betterment of my craft and not just for fun.
So, if you have a solid answer to these questions, congratulations, I think you’re capable and ready to start your own brand! However, keep in mind that consistency is key and that your discipline plays the biggest role when establishing your trademark. If you lack self-discipline and a solid sense of self, your brand will never make it. Also remember, working together and collaborating with people is also an important factor to sustain your label.
I wish you guys all the best in trying it out and making it with your personal brand!