Editorial
11 November 2020

Dreaming of a Career in Music? Here's What You Need to Succeed

The music industry is a competitive yet rewarding field. Opportunities await at every corner, yet without movement, the music industry cannot progress. If you want to be a part of the music industry in Malaysia, you’ve to keep progressing in your artform. Besides having a passionate drive of representing your nation in the eyes of the world, there are some other things you have to do in order to potentially succeed in the music industry, especially locally.

Firstly, like many other things in life, working hard plays a major role in making your career work out. You’ve to be determined in what you do while remaining productive and eccentric. By doing that, you’ll be able to produce more music and content out there, and ultimately increase your exposure. I do this by promoting my music through social media platforms as well as advertising them by releasing creative content.

Not only that, promoting your identity is essential to succeed in this vast field. As there are millions of artists around the world, you should have your own identity and brand that sets you apart from the rest. By promoting your identity, you’d grow a fanbase that enjoys what you do and respects you for it. I developed my own identity over the span of 10 years by promoting the music I make to  my fanbase.

Making music requires you to be creative and unique. You need to be able to think outside the box to make it in the music industry. There’s no benefit to creating music that sounds generic as you’d want to have a sound that resonates and represents you. Creativity is a skill that can be sharpened by allowing your ideas to flow and being brave to try new things. I usually spend time exploring and learning other forms of music in order to get inspired and hence, boost my creativity.

Building connections with the people in the music industry is also an important thing you have to do in order to succeed in this field. By knowing artists, promoters, managers as well as event organisers, you’d be able to grow your network and develop potential partnerships and collaboration with these industry people. With that, you develop a mutually beneficial connection for both parties, enabling your potential success in the field of music. By attending events and social gatherings, I’ve met countless industry people and connected with them even further by working together on multiple projects and events.

Just by staying productive and learning through experience, you’d have a higher chance to grow exponentially as an artist. The experiences you go through will shape you to be continuously better at what you do. It’s important to integrate your experiences as part of the learning process of being successful in the music scene. Hence, I always hold what I experience while working in this field with high regard and constantly improve myself every time I experience or create new things.


A world-renowned eccentric property developer, billionaire, TV show host, personality, and the current President of the United States of America, Donald J. Trump once said; "The harder you work, the luckier you get". Luck is a big factor in the music industry as you never know what opportunity may strike at any moment. In order to win, you have to play the game at your best.

Outspoken and talented, Yusef Kifah is an electronic music artist and student, growing his own brand. He is currently pursuing a Bachelor’s Degree in Mass Communication (Advertising).

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Yusef Kifah
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